Many businesses had to adjust to the new normal when the quarantine and social distancing rules were implemented because of the novel coronavirus. While others used various delivery services, one local brewery on Long Island in New York State decided to make deliveries a bit more interesting.
Six Harbors Brewing Company, a microbrewery owned by Mark and Karen Heuwetter, was greatly affected when the government implemented the lockdown. The Heuwetters were uncertain whether they should keep the brewery open or close down the business entirely. The sales were down, so they had to lay off their employees.
Fortunately, their product was considered one of the essentials, so they did not necessarily have to close down. They would have to make some changes to cope with the lockdown rules. The tasting room was closed, but they could accept delivery orders in the local area.
Mark and Karen decided to ask the rest of the family to pitch in, including the two Golden Retrievers. The kids were tasked to answer phone calls, accept orders online, and direct traffic to their social media accounts. Mark, Karen, and the two dogs named Buddy and Barley were in charge of local door-to-door deliveries.
Known as the Brew Dogs, Buddy and Barley were assigned to personally deliver the beer to the customer’s doorstep so that Karen and Mark could comply with the social distancing rules. The Brew Dogs proved that they could perform beyond what was expected of them. Not only do they deliver beer, but they also bring a kind of emotional support to the people who were confined to their homes. People feel less isolated when they see Buddy and Barley.
The Brew Dogs became well-known in the area. The Heuwetters started getting orders and requests for the Brew Dogs’ delivery service. They looked forward to seeing the dogs who bring positive energy during a challenging time.
Mark was hopeful that the whole family’s collective efforts could tide them over. He was incredibly grateful to Buddy and Barley, whose actions were a significant factor in keeping the business afloat.
Source: CBS This Morning via YouTube